#148 · 26
Nivoda
nivoda.comZA -> UK
419 staff · 87 commercial: 11 SDRs, 24 BD Managers, 8 AEs, 6 Sales Managers, plus 34 other
The biggest commercial team in the UK set - 87 people, 11 SDRs. Runs Gong, HubSpot and Salesforce. Research flags them as actively building outbound.
Who to email
Recipient corrected — VP Sales. Was Chris Wilson · chris.wilson@nivoda.com. The roster held a revenue owner the whole time; the old contact was picked for having an email, not the right job.
The hiring signal
Sales Development Representative UK (2026-06-01)
Chris does NOT post · 0 own posts / 90 days
The opener — fallback first
Fallback · send this unless you have a reason not to
“Saw you're hiring an SDR for the UK buy-side team to bring jewellery retailers onto the marketplace.”
Built from the ad: “connecting jewellery retailers with competitive, high-quality suppliers worldwide”
sdr_ads.description - describes the business; the ad's own duties section is thinner than most here
Alternate 1 · from their posts
“Saw you'll be at Vicenzaoro in September showing the zero-inventory-risk model, and that you're hiring SDRs for the UK buy-side.”
Why: COMPANY PAGE, 2026-08-10 - their only post in 30 days, but it is a dated trade show with a stand number. (company page 2026-08-10)
Watch: PAGE post, and TIME-BOUND: the show is 4-8 September. Dead after that.
CONTACT POSTS NOTHING. RevOps Director is a sensible buyer for list infrastructure at this size.
The play
Best play
UK independent jewellery retailers by size and location - a bounded geography with a counted directory (trade association membership plus high-street presence), with the owner or buyer named on each row.
Why it sits here: Lowest-need company in the UK set by team shape - 11 SDRs already. Included for completeness. The play is good; the need is not.
Halal: KEEP. Nivoda is a B2B MARKETPLACE earning transaction fees on diamond and gemstone trades. Fee revenue, not interest or insurance. Worth stating because 'diamond trading' invites the question - the answer is that Nivoda takes a commission on goods, and does not finance them.
Draft email
Subject options: UK independent jewellers, counted A list for the UK buy-side team
Hey Louis,
Saw you're hiring an SDR for the UK buy-side team to bring jewellery retailers onto the marketplace.
To help them start faster we'll pull the UK independent jewellery retailers by size and location, from trade association membership and high-street presence, with the owner or buyer named on each row.
It's a bounded geography, so the list can be complete rather than sampled, and split cleanly across the eleven SDRs you already have.
Would that be useful?
Let me know and I'm happy to send it over, no strings.
Plain Arial on purpose - select from Hey to strings and paste straight into the email.