#102 · 54
IBISWorld
ibisworld.comUS -> UK
378 staff · 65 commercial: 14 BD Managers, 6 AEs, 1 SDR, 4 Sales Directors, plus 32 other
6 AEs to 1 SDR. Runs Gong, Outreach, Lavender and Sales Navigator - a proven spender with one prospecting seat.
Who to email
Recipient corrected — SVP Sales. Was Vincent Roush · vincent.roush@ibisworld.com. The roster held a revenue owner the whole time; the old contact was picked for having an email, not the right job.
The hiring signal
Sales Development Representative (2026-08-19, London)
Vincent does NOT post · 0 own posts / 90 days
The opener — fallback first
Fallback · send this unless you have a reason not to
“Saw you're hiring an SDR in London to research target organisations and book discovery meetings for the AEs.”
Built from the ad: “researching target organizations, engaging key decision-makers, and scheduling discovery meetings or product demonstrations for the sales team”
sdr_ads.description, verbatim
Alternate 1 · from their posts
“Saw the MCP connector putting IBISWorld data inside Claude, and the London SDR you're hiring.”
Why: COMPANY PAGE, 2026-08-22. Genuinely current and technically specific - and it happens to be exactly the kind of thing Devon builds, so the conversation has somewhere to go. (company page 2026-08-22)
Watch: PAGE post. He posts nothing himself.
CONTACT POSTS NOTHING, but Head of Revenue is the right buyer by title.
The play
Best play
UK consulting firms, banks and advisory practices by size, with the research or knowledge-management lead - IBISWorld's own stated buyer, and Companies House plus firm directories make it countable.
Why it sits here: Proven spender, thin SDR layer, fresh ad. The tooling is neutral under Devon's rule: they buy sales tech, they still have one SDR.
Halal: KEEP. Sells market research on subscription. Its customers include banks; selling reports to a bank is fee revenue, not interest.
Draft email
Subject options: UK advisory firms and their research leads A list for the London SDR
Hey Robert,
Saw you're hiring an SDR in London to research target organisations and book discovery meetings for the AEs.
To help them start faster we'll pull the UK consulting and advisory practices by size, from Companies House and the firm directories, with the research or knowledge-management lead named on each row.
That persona is the one who actually owns a research subscription, so your new rep opens with the buyer rather than working in from reception.
Would that be useful?
Let me know and I'm happy to send it over, no strings.
Plain Arial on purpose - select from Hey to strings and paste straight into the email.