#20 · 88
Fanplayr
fanplayr.comJP -> UK
49 staff · 8 commercial: 1 Head of Sales, 1 Sales Manager, 2 AEs, 4 other
ZERO SDR seats. Palo Alto HQ with a London office, and the BDR is explicitly for the UK market.
Who to email
Recipient corrected — VP Sales. Was Rajiv Sunkara · rajiv@fanplayr.com. The roster held a revenue owner the whole time; the old contact was picked for having an email, not the right job.
The hiring signal
Business Development Representative (2026-08-13, London)
Rajiv does NOT post · 0 own posts / 90 days · last 2026-07-31
The opener — fallback first
Fallback · send this unless you have a reason not to
“Saw you're hiring a BDR in London to identify UK target companies and run the early-stage prospecting for the sales team.”
Built from the ad: “Support prospecting activities in the UK market, identifying target companies aligned with Fanplayr's positioning”
sdr_ads.description, verbatim
Alternate 1 · from their posts
“Saw the Catalog Intelligence launch, and the London BDR you're hiring behind it.”
Why: COMPANY PAGE, 2026-07-31 - he posts nothing himself. A product launch is a budget signal and explains the seat. (company page 2026-07-31)
Watch: This is a PAGE post, not his. Do not imply he wrote it.
CONTACT POSTS NOTHING in 90 days, and he is a CTO rather than a revenue owner. The ad line is the opener. Worth checking LinkedIn for a UK sales lead before sending - a founder/CTO is the fallback contact here, not the obvious buyer.
The play
Best play
UK e-commerce retailers running a platform Fanplayr integrates with, sized by traffic - BuiltWith-style detection gives the stack, the named layer is standard directory work.
Why it sits here: Zero SDRs, ad posted this month, explicitly UK. Held back only by a silent contact.
Draft email
Subject options: UK ecommerce sites running your integrations A UK list for the London BDR
Hey Enrico,
Saw you're hiring a BDR in London to identify UK target companies and run the early-stage prospecting for the sales team.
To help them start faster we'll pull the UK ecommerce retailers already running a platform Fanplayr integrates with, detected from their live site and headers, sized by traffic, with the ecommerce or growth lead named on each row.
The stack is the qualifier, so every company on the list is one where the integration story is already true.
Would that be useful?
Let me know and I'm happy to send it over, no strings.
Plain Arial on purpose - select from Hey to strings and paste straight into the email.