#38 · 78
Enate
enate.ioUK
110 staff · 12 commercial: 3 Heads of Sales, 1 Sales Director, 8 other
Three Heads of Sales and no SDR seats - all chiefs. The ad is written in the founder's own voice and asks applicants to contact him directly.
Who to email
Recipient corrected — CRO. Was James Hall · james.hall@enate.io. The roster held a revenue owner the whole time; the old contact was picked for having an email, not the right job.
The hiring signal
Sales Development, Researcher, Go Getter (2026-06-10)
James barely posts · 1 own posts / 90 days · last 2026-08-03
The opener — fallback first
Fallback · send this unless you have a reason not to
“Saw you're hiring an SDR who's good at hunting down the right prospects and doing the digging between prospect and company.”
Built from the ad: “Are you good at hunting down the right prospects and doing the digging/connecting between prospect and company?”
sdr_ads.description, verbatim - the ad is written in the first person and signed 'joe'
Alternate 1 · from their posts
“Saw your post on the 88% of AI pilots that never reach wide deployment, and the SDR you're hiring to do the digging.”
Why: His only post in 90 days (2026-08-03), and it carries a specific IDC statistic he chose to lead with. (own post 2026-08-03)
Watch: One post means one shot - if it has aged out by send date there is no second personal hook.
The play
Best play
Companies that have publicly announced an AI or automation programme but sit in the 88% he is describing - shared-services and GBS operations, named from conference speaker lists and case studies, with the ops lead on each row.
Why it sits here: THE AD IS A PERSONALITY TEST. It says 'DO NOT call me' and asks for a written approach that is not a pitch. An email that opens on a quote from his own ad is doing exactly what he asked candidates to do.
Draft email
Subject options: The 88% that never reach wide deployment A list for the digging
Hey Uday,
Saw you're hiring an SDR who's good at hunting down the right prospects and doing the digging between prospect and company.
To help them start faster we'll pull the companies that have publicly announced an AI or automation programme but are still stuck at the pilot stage, named from conference speaker lists and published case studies, with the shared-services or operations lead on each row.
Every row carries the quote and the date, so the digging is already done and your new hire starts with the reason to call.
Would that be useful?
Let me know and I'm happy to send it over, no strings.
Plain Arial on purpose - select from Hey to strings and paste straight into the email.