#32 · 78
Doc2
doc2.coUK
11 staff · 3 commercial: 1 Head of Sales, 2 SDRs
11 people. Two SDR seats already and hiring a third, so this is a company that believes in the motion and is scaling it, not one that has never tried.
Who to email
Recipient corrected — Head of Sales. Was Josh Harris · josh@doc2.co. The roster held a revenue owner the whole time; the old contact was picked for having an email, not the right job.
The hiring signal
B2B Inside Sales (SDR) (2026-08-07, Royston)
Josh posts regularly · 8 own posts / 90 days · last 2026-08-19
The opener — fallback first
Fallback · send this unless you have a reason not to
“Saw you're hiring an inside sales rep to research and target businesses against your ICP and book the demos.”
Built from the ad: “Research potential businesses, cold call and message prospects via LinkedIn and email”
sdr_ads.description, verbatim
Alternate 1 · from their posts
“Saw the Fiducia Commercial Network announcement - every AR and RI on the platform from day one - and the SDR you're hiring behind it.”
Why: His own post, 2026-07-20. A network-wide rollout is the clearest possible growth trigger and it names the exact channel Doc2 sells through. (own post 2026-07-20)
Watch: None. Strongest here.
Alternate 2 · from their posts
“Saw you're judging the NACFB Commercial Broker Awards again this year, and hiring an SDR to work the broker market.”
Why: His 2026-06-30 post. Shows we understand their market is commercial finance brokers specifically, which is what the play depends on. (own post 2026-06-30)
Watch: HALAL NOTE: their CUSTOMERS are commercial finance brokers. Doc2 itself sells contract software for a subscription (verdict KEEP), and the play lists brokerages as companies, not loans. Fine, but do not drift into framing the value as helping anyone lend.
The play
Best play
UK commercial finance brokerages and AR networks by size - the ad's own ICP. FCA register plus NACFB membership gives a counted directory with named principals, which is exactly the shape a good play needs.
Why it sits here: Best play-fit in the UK set: their ICP is a public, counted register.
Draft email
Subject options: UK commercial finance brokerages, counted A list for your third SDR
Hey Richard,
Saw you're hiring an inside sales rep to research and target businesses against your ICP and book the demos.
To help them start faster we'll pull the UK commercial finance brokerages and AR networks from the FCA register and NACFB membership, sized by permissions and staff, with the named principal at each firm.
It's a real register rather than a scrape, so the count is honest and your new rep can work it top-down from day one.
Would that be useful?
Let me know and I'm happy to send it over, no strings.
Plain Arial on purpose - select from Hey to strings and paste straight into the email.