#39 · 78
Defaqto
defaqto.comUK
216 staff · 22 commercial: 1 Head of Sales, 8 BD Managers, 3 AMs, 10 other
22 commercial staff, zero SDR seats, and the research says they are actively building outbound right now.
Who to email
Recipient corrected — CSO/CCO. Was Stephen Kennedy · skennedy@defaqto.com. The roster held a revenue owner the whole time; the old contact was picked for having an email, not the right job.
The hiring signal
no full ad body - classifier evidence only
Stephen active · 3 own posts / 90 days · last 2026-07-08
The opener — fallback first
Fallback · send this unless you have a reason not to
“Saw you're hiring to generate new business through outbound prospecting rather than just networking and referrals.”
Built from the ad: “Proactively generate new business opportunities through outbound prospecting, networking, referrals, and market engagement.”
jobs.evidence - no full ad body was fetched for this domain
Alternate 1 · from their posts
“Saw you've been running the sessions on motor and home price movements, and that you're building out the outbound side.”
Why: His own posts, 2026-07-07 and 07-08. He personally fronts a recurring webinar, so naming it is naming his own work. (own posts 2026-07-07, 2026-07-08)
Watch: Seven weeks old. Check whether a newer session has run before referring to it in the present tense.
The play
Best play
UK advice firms and networks by size and permissions, from the FCA register, with the named principal at each - Defaqto sells ratings data to exactly this buyer and the register is a genuinely counted directory.
Why it sits here: Research flagged them as actively building outbound - the rarest and most valuable timing signal in the scoring model.
Halal: KEEP. Defaqto sells product RATINGS DATA to financial institutions and earns subscription and licence fees. It does not lend, underwrite risk, or earn interest. Their customers include insurers, which is why this is stated rather than assumed - selling data TO an insurer is not selling insurance.
Draft email
Subject options: UK advice firms by size and permissions A list for the outbound build
Hey Sally,
Saw you're hiring to generate new business through outbound prospecting rather than just networking and referrals.
To help them start faster we'll pull the UK advice firms and networks from the FCA register, sized by permissions and adviser count, with the named principal at each firm.
It's a counted register rather than a bought list, so when you build the outbound side the coverage is provable and nothing is duplicated against the book you already hold.
Would that be useful?
Let me know and I'm happy to send it over, no strings.
Plain Arial on purpose - select from Hey to strings and paste straight into the email.