#61 · 68
bunny.net
bunny.netNL -> UK
104 staff · 8 commercial: 2 AEs, 6 other
8 commercial staff at a 104-person company, zero SDR seats, hiring their first.
Who to email
NO QUALIFYING CONTACT. 8 commercial seats and not one sales leader - two Senior AEs, the rest enablement, ops and product. The RevOps seat is an ANALYST, which the rule excludes. No founder on the roster either, so this is the weakest recipient in the set. Source a sales leader on LinkedIn before sending.
The hiring signal
Sales Development Representative (2026-08-05)
Kinga does NOT post · 0 own posts / 90 days · last 2026-06-08
The opener — fallback first
Fallback · send this unless you have a reason not to
“Saw you're hiring an SDR to build the outbound pipeline and identify the companies that are a good fit for bunny.net.”
Built from the ad: “Build and own a high-quality outbound pipeline by identifying and engaging companies that are a great fit for bunny.net”
sdr_ads.description, verbatim
Alternate 1 · from their posts
“Saw the HopStart applications closing at the end of the month, and the SDR you're hiring to build the outbound side.”
Why: COMPANY PAGE, 2026-08-24 - and it is a dated deadline, which makes it specific and obviously current. (company page 2026-08-24)
Watch: PAGE post. Also DEADLINE-BOUND: applications close 31 August, so this line is dead after that date.
CONTACT POSTS NOTHING and the surname is truncated on file ('Kinga H.') - first-name greeting only. A RevOps analyst is a reasonable technical buyer for a list but not the budget holder; consider routing to an AE or the growth lead.
The play
Best play
Companies running a competing CDN, detectable from public DNS and header data, sized by traffic - a technology stack as the ICP, which is one of the strongest play shapes we have.
Why it sits here: First SDR seat at a company with real scale. The play is unusually cheap to build because the ICP is machine-detectable.
Draft email
Subject options: Companies running a competing CDN A list for your first SDR
Hey Kinga,
Saw you're hiring an SDR to build the outbound pipeline and identify the companies that are a good fit for bunny.net.
To help them start faster we'll pull the companies currently running a competing CDN, detected from public DNS and header data, sized by traffic, with the engineering or infrastructure lead named on each row.
The stack is machine-detectable, so fit is proven before anyone is contacted rather than guessed at afterwards.
Would that be useful?
Let me know and I'm happy to send it over, no strings.
Plain Arial on purpose - select from Hey to strings and paste straight into the email.